Job Summary

Under the general direction of the Assistant Vice President for Communications and Media Relations and working directly with the Social Media team lead, the Social Media Specialist oversees university-level social media channels, creates content and helps guide and enforce university policies and procedures around social media. This position's responsibilities include implementing and maintaining web and social media communication strategies to promote Cal Poly's message, activities, and programs.

Department Summary

University Communications and Marketing is the office tasked with telling the Cal Poly story to people around campus and beyond. UCM works with external media, develops publications and creates online resources to help build and promote Cal Poly’s Learn by Doing reputation.

Key Qualifications

• 1. Working knowledge of and ability to apply standard theories, practices, principles, and techniques related to the operation of the area of social media and communication. Basic knowledge of and ability to apply fundamental concepts.
  2. Ability to analyze and select pertinent facts and integrate them into communication vehicles.
  3. Deep understanding of social media analytics, to determine where communications and campaigns are succeeding and where and how they can be bolstered.
  4. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.

Education and Experience

• Equivalent to graduation from a four-year college or university and three years of progressively responsible experience in marketing and public relations, or a related field. A graduate degree in a related field may be substituted for one year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.

Salary and Benefits

Anticipated Hiring Range: $68,000 - $74,000 annually

Classification Range: $49,752 - $90,000 annually 

Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees. See our benefits website for additional information. 

Cal Poly

Cal Poly is a nationally-ranked public university located in San Luis Obispo, California, and known for its Learn by Doing philosophy. Each year more than 20,000 top-tier students come to San Luis Obispo to put knowledge into action, taking their learning outside the classroom as they prepare for careers in engineering, agriculture, science, business, humanities and the built environment. Cal Poly’s hands-on philosophy, small class sizes and close student-faculty mentorships result in graduates ready from day one to impact their communities, California and the world. For more information, visit calpoly.edu.

Diversity Statement

At Cal Poly, we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. Bringing people together from different backgrounds, experiences and value systems fosters the innovative and creative thinking that exemplifies Cal Poly's values of free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility.

Cal Poly's commitment to diversity informs our efforts in recruitment, hiring and retention. Cal Poly is an equal opportunity employer. 

Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with Cal Poly. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive.

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Cal Poly, San Luis Obispo is not a sponsoring agency for staff positions (i.e. H-1B visas).

Positions are posted for a minimum of 14 calendar days.