Division of Student Affairs

Marketing Communications Professional IV

RESPONSIBILITIES & DUTIES: 

• Executes integrated marketing campaigns across digital, print, and social channels to support enrollment goals and recruitment priorities.
• Manages the creative production calendar to ensure marketing deliverables align with recruitment timelines and enrollment initiatives.
• Assists with the development of print materials, digital assets, and multimedia content used in recruitment marketing.
• Collaborates with University Marketing & Communications to ensure brand consistency and alignment with institutional messaging.
• Designs and manages automated communication flows and campaigns within the Slate CRM.
• Maintains communication calendars and ensures timely, audience-specific messaging across recruitment channels.
• Manages and optimizes digital advertising campaigns, including paid social and search marketing initiatives.
• Tracks campaign performance metrics and prepares reports to inform strategic improvements and optimize engagement.
• Manages vendor relationships related to advertising, printing, and creative services.
• Coordinates the production, inventory, and distribution of recruitment print materials and mailings.
• Supports the development of communication templates, scripts, and marketing collateral used by admissions counselors, recruiters, and student ambassadors.

REQUIRED QUALIFICATIONS:

Education: Equivalent to a bachelor’s degree in a related field. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Experience: Equivalent to five years of relevant experience. Additional experience which demonstrates acquired and successful application of knowledge and abilities may be substituted for the required education on a year-for-year basis.

PREFERRED QUALIFICATIONS:

Knowledge, Skills, & Abilities:

• Knowledge of enrollment marketing strategies and the undergraduate recruitment cycle, including the stages of the enrollment funnel.
• Experience executing multi-channel marketing campaigns, including digital advertising, email communications, print, and social media.
• Familiarity with CRM systems used in enrollment management, preferably Slate, including communication campaign development, segmentation, and automation.
• Working knowledge of digital marketing platforms, including paid search, social media advertising, and marketing analytics tools.
• Experience coordinating creative projects, including print collateral, digital assets, and multimedia content production.
• Strong organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to analyze engagement and campaign performance data to inform communication strategies and improve outcomes.
• Proficiency in marketing and design tools such as Adobe Creative Suite, content management systems, and email marketing platforms.
• Strong written and visual communication skills with the ability to create clear, engaging messages for prospective students and families.
• Ability to collaborate effectively with cross-functional teams, including admissions, recruitment, university marketing, and external vendors.
• Strong attention to detail and commitment to maintaining brand consistency across all communications and materials.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.

Please note:  California State University, Channel Islands (CSUCI) is not currently sponsoring staff or management positions for H-1B employment visas.  Applicants must be authorized to work for any employer in the United States.

Hiring Range: $6,668 - $7,509 per month