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San Diego

Job ID: 6839

Job Title:
6839 Social Media Strategist (Public Affairs/Communications Spe

Appointment Type:

Time Base:

Date Posted:
December 13, 2018

Closing Date:
Open until filled

Link to Apply Online:

Campus Employment Homepage:

San Diego State University is seeking applicants with demonstrated experience and/or commitment to teaching and working effectively with individuals from diverse backgrounds and members of historically underrepresented groups.

Initial review of applications will begin on December 31, 2018. To receive full consideration, apply by December 30, 2018. The position will remain open until filled. The online application should be completed in detail. Completion of the online application is required for consideration; a resume alone will not suffice.

For more information on San Diego State University, please click here.

Position Information
This is a full-time (1.0 time-base), benefits eligible, permanent (probationary) position. This position is designated exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs.

Under the direction of the Director of Digital Media (DDM), the Social Media Strategist will improve the university’s brand awareness and build online communities through its centralized social media platforms. The Social Media Strategist serves as the primary manager of central social media efforts and a guide to offices across campus while ensuring that the university’s social presence is aligned with San Diego State University’s strategic priorities and public positioning.

The Social Media Strategist will be responsible for developing and administering social media content designed to engage users and create an interactive online relationship between students, faculty, staff, alumni, friends and the university. The position is creative as it is strategic, and the Social Media Strategist must also collect and review social media data to develop more effective short and long-term campaigns, which may intersect with broader communications and/or media relations campaigns.

The Social Media Strategist will work closely with the DDM, and be responsible for the day-to-day coordination of San Diego State University’s flagship social media presence, including the social media strategy, strengthening of the social media guidelines and campus-wide coordination.

Knowledge of correct artwork dimensions for social media channels, ideal file types and best practices are required, along with solid knowledge of the current media/social media landscape. Extensive knowledge of social media channels and audiences on each is needed to create an effective strategy. Knowledge of copyright and media law is required, to ensure the San Diego State University operates within legal guidelines.

Under the Direction of the DDM, the Social Media Strategist responsibilities will include:

Provide overall direction to integrate social media efforts and enhance and create cohesion with the overall look and feel of the SDSU brand in the social space.

Develop written, photographic and video content for web and social media.

Prepare digital materials using skills and knowledge related to design and the creation and display of multimedia materials.

Make recommendations incorporating the latest social media practices, technologies, and trends in higher education and related industries.

Liaise with students, faculty and staff to uncover stories, creating visuals that highlight research, the student learning experience, and community engagement.

Engage with the social media community acting as an advocate for San Diego State University through dialog, listening and responding to questions and comments.

Lead digital community-building and coordination, providing expertise in the development, evaluation, and creation of effective SDSU social media strategies.

Experience measuring, analyzing, and reporting social media metrics.

Maintain a university-wide social media guide and develop a library of resources for social media.

Provide high-level consultation with social media managers and communicators across campus.

Monitor platforms and alert Strategic Communications and Public Affairs team to any current or forthcoming issues that may evolve into a media relations, issues management or crisis communications concern.

Demonstrates winning social media customer service techniques such as empathy, patience, advocacy and conflict resolution.

The ideal candidate is experienced as a writer, communication specialist or similar position, and is organized, highly analytical, data-savvy, a self-starter, creative problem solver, and innovative thinker with exceptional attention to detail. The Social Media Strategist must have excellent verbal and written communication skills and be able to work independently as well as in a collaborative work setting.

For more information regarding Strategic Communications and Public Affairs, please click here.

Compensation and Benefits
Starting salary upon appointment not expected to exceed $5,000 per month. CSU Classification Salary Range: $4,104 - $7,209 per month. Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.

San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For more information regarding SDSU benefits, please click here.

Minimum Qualifications

Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Preferred Qualifications and Specialized Skills

Bachelor’s degree (or more advanced degree) in journalism, communications, marketing, public relations or a related field.
Demonstrated success managing Snapchat, Instagram, Twitter, Facebook, Instagram and other social media platforms
Broad interest in and/or understanding of the public higher education sector.
Spanish language is strongly encouraged.
3+ years of experience in social media, communications and/or digital communications and marketing
Ability to define and deliver media messages.
Working knowledge of copyright, libel and other applicable laws pertaining to publications and the media.
Working knowledge of digital communications techniques, vehicles and formats.
Ability to effectively use Web technology to achieve communication goals.
Strong interpersonal skills, including public speaking, listening and interpretive skills.
Ability to prioritize, organize, define tasks and meet deadlines.
Ability to work under deadline pressure and juggle multiple tasks simultaneously.
Working knowledge of general practices, methods and procedures related to social media, online communication and marketing.
Working knowledge in HTML/CSS, CMS platforms, Microsoft Excel and Adobe Photoshop
Must have the ability to travel and attend off campus appointments and events.
Ability and availability to attend events or perform duties outside of normal work hours (may include weekends).
Application Procedures
To apply for this position, please click on the "Apply Now" button on this page. You must submit your application by clicking on the "Submit" button. If you need assistance completing your application, please click here.

Applicants with disabilities requiring assistance may call (619) 594-3953.

General Information

The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

SDSU is a smoke free campus. For more information, please click here.

SDSU is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.