CSU Job Listing Details

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San Diego

Job ID: 4957

Job Title:
Director, Out-of-State and Specialized Recruitment (Student Serv

Appointment Type:

Time Base:

Date Posted:
October 9, 2012

Closing Date:
Open until filled

Link to Apply Online:

Campus Employment Homepage:

Position Information
Full-time, permanent (probationary) position.

The Director of Out-of-State and Specialized Recruitment will provide the strategic direction for critical recruitment objectives and the operational leadership and oversight of the services provided by the specialized recruitment unit. The coordinator will be responsible for:

• Providing the strategic direction of specialized recruitment activities and marketing plans for targeted states.
• Creating efficient communication plans for specialized recruitment efforts and identify new marketing opportunities to increase the number of prospects and enrollees.
• Analyzing data in Customer Relationship Management (CRM) system and use it's multiple recruitment tools to maximize efforts.
• Evaluating effectiveness of marketing and communication plans and implement strategies that increase participation in recruiting events and yield.
• Supervising staff and handling all training for new hires, including student assistants working in the Specialized Recruitment Unit.
• Leading campus wide effort in out-of-state and specialized recruitment efforts and collaborate with other offices on campus as necessary.

Salary Range
Salary Range: $4,373 - $6,238 per month (Anticipated Hiring Salary Range: $4,373 - $4,592 per month). The competitive salary offered to the selected candidate is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.

The Director of Out-of-State and Specialized Recruitment is responsible for, but not limited to: providing the strategic direction for out-of-state and specialized recruitment activities to achieve enrollment goals; determining, implementing, and leading recruitment plans for out-of-state applicants to increase the number of out-of-state enrolled students; overseeing and determining the schedule for visits to high schools located in targeted regions to include admission presentations, application workshops, college fairs, parent programs, and counselor meetings; compiling and evaluating data to assess the efficiency of recruitment strategies by analyzing admission and intent yield data, and make adjustments as necessary; leading the planning of pre-Explore activities targeted for out-of-state and Presidential Scholars and SDSU Explore Open House; implementing effective communication and marketing strategies to support specialized recruitment efforts; managing the development of marketing campaigns to include print, advertising, direct mail, etc., for specialized recruitment unit; working with the Communications Unit to create successful marketing campaigns and communication plans for out-of-state and Presidential Scholars; developing social media campaigns to effectively communicate information to prospective students; analyzing data in Customer Relationship Management (CRM) system and use it's multiple recruitment tools to maximize efforts; working closely with CRM system for event planning, tracking, and evaluation of events; developing reports that can be used to monitor and track applicants; making recommendations on ways to enhance out-of-state recruitment activities and admission reception programs to successfully increase yield; coordinating Telecenter campaigns to support admission processing and assist in file completion; working with MySDSU, campus tours, and other data to identify and cultivate out-of-state prospective students and applicants; supervising and providing leadership to staff involved in out-of-state and specialized recruitment; providing training to admission counselors, support staff and student employees; directing staff members' responsibilities and duties for recruitment efforts; reviewing staffing schedule, vacation requests, T2s, and other expense reports; supervising regular staff meetings to discuss campus, office, and recruitment issues; overseeing out-of-state and specialized recruitment budget, student employees and overtime budgetary allotment for staff and adjust staffing accordingly; leading the campus wide out-of-state recruitment effort; working collaboratively with other Enrollment Services units and managers to ensure timely and accurate information is provided to applicants; establishing strong working relations with other on campus offices such as Office of Financial Aid & Scholarships, New Student and Parent Programs, Housing, etc.; developing and maintaining database of contacts that can assist in future fall and spring receptions; as well as, meeting regularly with out-of-state sub-committee to discuss objectives and ways to collaborate with other offices on campus.

Knowledge, Skills & Abilities
The ideal candidate will possess knowledge of the methods and problems of organizational and program management; organizational structures and university systems. Ability to provide administrative leadership to a critical unit; use initiative and resourcefulness in planning work assignments and implementing long-range program recommendations; evaluate complex data and information to make programmatic recommendations for recruitment efforts; manage multiple tasks and be an innovative problem solver; work alternative hours for activities such as recruitment events that take place on weekends or evenings; and to travel for work. Strong oral and interpersonal communication skills. Excellent presentation skills and experience presenting information to small and large groups of students, parents and/or counselors and experience planning small and large scale events. Experience in out-of-state or specialized recruitment; and with using Hobson's CRM system to manage events and prospects.

Experience and Education
Bachelor's degree and equivalent to four years of progressively responsible professional work experience in admissions and/or related students services area. Experience in implementing marketing and communication strategies to meet specialized recruitment objectives and enrollment management goals.

Specialized Requirements
Must have a valid California driver's license. Must be able to complete a Defensive Driving Course.

Preferred Qualifications
Master's degree preferred. Knowledge of CSU admissions requirements and guidelines. Experience with use of social media and other types of technology to reach out to prospective students. Experience in creating and implementing recruitment plans to increase the numbers of qualified applicants and overall admission yields for specialized groups. Supervisory experience and ability to lead a team.

Application Procedures
Review of applications will begin on Tuesday, October 23, 2012; position will remain open until filled. The on-line application should be completed in detail. COMPLETION OF THE ONLINE APPLICATION IS REQUIRED FOR CONSIDERATION, A RESUME ALONE WILL NOT SUFFICE.

To apply for this position, please click on the link above on this page. You must submit your application by clicking on the "Submit" button. If you need assistance completing your application there are instructions available on the Employment Opportunities Website.

Applicants with disabilities requiring special attention and/or interview arrangements may call (619) 594-7099.

SDSU employees are required to sign an Oath of Allegiance.

This position may be funded by a qualifying federal contract, requiring new hire employment verification to be processed through the E-Verify program administered by the Department of Homeland Security, U.S. Citizenship and Immigration Services (DHSUSCIS), in partnership with the Social Security Administration (SSA).

This position may be a "designated position" under the Conflict of Interest Code. Candidates accepting a "designated" position will be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Employees who are required to operate motorized vehicles and/or use their personal vehicle more than once a month on University business are required to take a mandatory Defensive Driving course and enroll in the DMV Employee Pull Notice (EPN) Program.

This position may require a background check, including, but not limited to employment verification and evidence of degree(s) and/or certification(s). The selected candidate will be required to submit fingerprints to the LiveScan Print Services. If required for the position, a background check must be completed satisfactorily before any candidate can be offered a position with SDSU.